As an affiliate – or any kind of marketer – your conversion rate is vital.
Getting conversion whether they are actual sales, a lead from a form or a click through to your affiliate offer is how you make money. Without conversions, you aren’t going to bring in any $$.
If your landing pages and website overall is suffering from poor conversions then you need to think about something called CRO or Conversion Rate Optimization.
We’re going to tell you:
● What Conversion Rate Optimization is
● Why it is so important to your success
● 5 ways you can improve it
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is improving your website so you get as many conversions as you possibly can.
Just throwing in some basic information about your offers and a link probably isn’t going to entice many people in. You need to sell it and this goes beyond simply getting really good copy onto your landing page and hope that people read it.
Basically what you are trying to do is increase your chances of making a sale or whatever a conversion is to you. This could be getting a lead or downloading something. The bottom line is you need to convince people to take action and this is where CRO comes in.
How to Improve Conversion Rate Optimization?
There are many ways in which you can enhance your website for better conversions and we’ve come up with 5 really use strategies you can implement.
#1 Make your site as fast as possible
How quickly your website loads is one of the main factors as to how well people are going to convert.
We live in an age when everyone wants everything right away. People don’t want to wait around. Did you know that over 50% of people will exit out of your website if it takes more than 3 seconds to load up?
Having a slow-loading website due to faulty code, high res images or just having a lot of different things happening at the one time can severely impact your ability to convince people to stay. Try and make your site as quick as possible because this will also help your SEO as well.
#2 Use split testing
Not only can you split test ads to see what one gets more clicks but you can also split test your landing pages as well.
This means that if 10 people visit your landing page, 5 will see one version and 5 will see the other. Doing this can be valuable because you can test a variety of different layouts, copy and styles to see what one gives you better conversions.
Once you have done this for a period of time you’ll be able to analyse the data and go with the best performing page which will improve your conversions.
#3 Have very clear CTAs
You CTA or Call To Action is the part of your landing page that is vital to get conversions.
It is designed to prompt an immediate response so people click on a link to take them to a sales page or offer or whatever your end goal is for that visitor. While your landing page and website need good copy throughout, the calls to action need to be exceptional and easy for the visitor to see.
Have them clearly scattered around your page so that they are noticeable and written in a way that will convince someone to take action.
#4 Keep it minimal
Your website shouldn’t be cluttered or messy especially if your goal is to get a conversion on that page.
Avoid making this overly complicated by an intricate design and ensure that distractions are kept to a minimum. You want to clearly tell the person what your offer is, what the benefits are, and how they can get it.
That’s it. Get a clean design, convincing copy and keep things as simple as possible. There are many examples of this online.
#5 Provide great offers
Finally, you can implement all the optimization strategies you want but if your offers just aren’t that interesting then you won’t get many conversions.
This can be a trial and error process. You’ll know when some offers are just bad and there isn’t a market for them but others you’ll need to let the data guide you.
Even if you have an effective landing page, really quick loading time on your website, clear CTAs and fantastic copy, if people aren’t converting it could very well be that your offers just aren’t popular enough for people to take action.
Conversion Rate Optimization and affiliate marketing
Affiliate marketing relies on conversions. This is how you make money.
Having a poor conversion rate means you won’t be making as much money as you should. By implementing these Conversion Rate Optimization techniques onto your website and landing pages you’ll be able to improve your conversion rate overall.
It might not work right away but after time you should see results.
