What is Nutra?
Nutra is an abbreviation for nutraceutical or nutritional supplements and is normally used to describe products that offer health benefits while being derived from food sources.
Nutra products can come in many different forms and include the following.
• Weight Management
• Brain Support
• Adult Enhancement
• Skin Care
As with any form of affiliate marketing, there will be different profits on different products. The results can also depend on the methods of advertising being used to generate traffic.
Although the nutra industry is one in which online marketers need to stay informed, the following is an overview of some of the most popular GEOs and the popular offers found within each.
• Africa: Haircare, Skin and Dietary
• Thailand: Male Health, Dietary and Parasite Treatments
• Germany: Teeth Whitening
• Philippines: Male Health Products, Dietary and Parasite Treatments
• USA, Canada and UK: Teeth Whitening, Dietary and Prescription Drugs
The GEOs mentioned are just a snapshot of how popular the nutra industry is, but it also shows that there can be a high demand for some nutra products in one GEO, whereas others GEOs may not even search or such a product.
Health and Beauty Affiliate Programs: Factors to Consider
Although the Nutra affiliate market is a profitable one, there are still factors that need to be considered before deciding on what health and beauty affiliate programs are worth exploring.
Check the Popularity of the Product
Some Nutra products are seasonal, whereas others may be new to the marketplace. As such, those considering health and beauty affiliate programs need to ensure that there is a demand for the Nutra product they want to promote.
Stay informed of Recent Trends Regarding Nutra Products
Just because a product has been popular in the past doesn’t mean it remains popular today. The reviewing of trends ensures that there is a demand for the product that affiliate marketers are hoping to market.
Ascertain the Unique Selling Point of a Nutra Product
Affiliates looking to market a Nutra product need to ensure that they understand they work it works. How is it ingested? What benefits does the product offer? How does it compare to the competition? These can all be points worth considering when making use of health and beauty affiliate programs consisting of Nutra products.
Sources of Traffic for Health and Beauty Affiliate Schemes
Nowadays, there is no one funnel of traffic that’s more important than others. Some of the most common marketing methods used for advertising when aiming for success with health and beauty affiliate schemes include but are not limited to the following:
• Search Engine Optimisation (SEO)
• Native Adverts
• Search Adverts
• Instagram Posts
Ensuring Health Nutra SEO is Used in the Right Way
To some, SEO may just be a case of ensuring certain keywords are used, and while this is true to some extents, there are other factors that need to be considered.
As well as content containing the correct keywords, it’s also important to ensure that the content is valuable to the reader. For example, if a nutra product has been shown to be beneficial to depression, then content could be created regarding this.
Although it’s important to ensure that those advertising nutra products stick to the facts, offering content that highlights how products can be used can mean that a greater turnover is generated as a result.
Factors to Consider When Using Social Networks to Promote Health and Beauty Affiliate Programs
Although social networking can be a great way of luring in traffic that can convert to sales, it’s important to ensure that the guidelines are being followed when placing adverts on social networks.
For example, those looking to promote products on Facebook will need to ensure that there are no outrageous claims being made in relation to the benefits the product can offer.
Not only will the current ad be removed, but those exaggerating the benefits of the product could find that there not ale to post any ads moving forward.
There are also times when different approaches will work for different people. Some people may find that there is a high conversion rate experienced with Facebooks ads, whereas others may see more traction with a page dedicated to nutra products.
Facebook Ads can be quicker to launch but come at a cost, whereas a page dedicated to nutra products allow for organic purchases, albeit over a longer period.
Of course, there can be instances where both methods are used in conjunction with several others. Whatever marketing strategies are used need to be reviewed to ensure that they’re generating the expected profits.
Reviewing the results of various social media campaigns on a regular basis will ensure that any marketing efforts can be tweaked to ensure they are aligned with the right demographic.
Online marketers looking to expand their online portfolio can find the promotion of nutra products a worthwhile venture, but like any affiliate program, it’s important to ensure that the health and beauty affiliate programs being considered are researched thoroughly to ensure that the healthy profit can be yielded.