The concept of becoming an online marketer is an alluring one, especially for budding entrepreneurs. Working online can bring a sense of freedom, but there’s also a lot of hard work to carry out.
There is a lot of potential to generate an income from a series of different marketing opportunities, but there can be instances where there seem to be fewer than opportunities than before.
Although this isn’t the case, there can be a lot more to consider in the modern world of marketing, such as researching online marketing strategies.
However, to be a success in the online world, we must know what competition we face. Although competition is healthy, this doesn’t mean that those looking to make a living online should be falling by the wayside.
The best way to understand how the competition is progressing is to look at their current ads, but how is this done?
The use of spying tools is becoming an integral part of the online world for marketers, so it should come as no surprise that there are several tools available for spying on the ads a competitor is showing.
When seeing others make money online, it can be assumed that access to an ad spy tool is all that is needed, but it’s also important to use the information garnered in the right way.
AdPlexity
When looking for the best ad spy tools, it’s important to consider a few factors beforehand. For example, you should look at what’s available to ensure that the platform you’re using is tailored to your needs.
Fortunately, AdPlexity is a platform that offers an abundance of choice for those looking to streamline their advertising efforts.
AdPlexity is a spy advertising tool that not only has access to over 100 ad networks, it also has specialist platforms in place that can be used depending on your niche.
The different versions available to customers is as follows:
• AdPlexity Mobile
• AdPlexity Native
• AdPlexity Desktop
• AdPlexity eCommercegf
As each name implies, the platform you use will vary depending on your end goal.
Similarly, those with an interest in Native ads will use the AdPlexity Native platform.
With over 120 carriers and exchanges across 70 countries, there should be little reason as to why online marketers can’t up to their game with this useful ad spy tool.
WhatRunsWhere
The secret to a great marketing campaign is knowing what ads are going to be successful and using an ad spy tool is a great way of doing this.
WhatRunsWhere does exactly what it says on the tin, in that it offers marketers am opportunity to gain insights about their competitors.
This impressive ad spy tool that not only allows for marketers to find out where their competitors are advertising, it also allows them to ascertain which advertisers are using a specific domain.
Marketers can find the information they’re looking for by searching using an advertiser, keywords or publisher.
Users are given access to 20K websites, 90K advertisers and 500 networks that are spread across five countries, which are as follows:
• USA
• Australia
• Canada
• United Kingdom
• Germany
There is also a section that displays the top ads based on the user’s settings, allowing online marketers to gain some real insight into current marketing trends within their chosen demographics.
SimilarWeb
Although some spy ad tools can offer everything an online marketer is looking for, it can sometimes fall at the last hurdle because of the lack of browser extensions available.
SimilarWeb not only allows users to unearth the best SEO strategies for their business. It also displays paid search strategies and offers insights into what shoppers are searching for online
Users of SimilarWeb are also able to look at information with one click thanks to the available Chrome extensions.
The extensions aspect may not seem important to some, but those who use Chrome as their dedicated browser will know how useful it is to have an ad spy extension to hand.
As well as being used by online marketers, the SimilarWeb platform is also popular with those who work with corporate websites, as it allows them to adjust the pitch accordingly, Benchmarks can also be set against competitors that allows businesses to evaluate where it stands in terms of visits and time spent on the site, as week as outlining sections of the website that have a large bounce rate.
SimilarWeb also offers users a process of discovering viable traffic sources that prove to be profitable, be it a social media website, or referrals from a third-party website.
Many people may want to use SimilarWeb for their website, but there is also an option that allows users to monitor their apps in the same way.
For example, users can monitor how many times an app is downloaded in comparison to their own and set the relevant benchmarks in place.
Users can every carry out Google Play keyword analysis that outlines keywords competitors are using as well as allowing users to ascertain just how much competition there is.
Although there are several ways a website can sidestep the competition, getting under the hood of how the competition stands in relation to advertising can aid your business in giving them a run for their money.
