Affiliate marketing and SEO go hand in hand together.
Say you have some fantastic offers to send to your audience and you also have a beautiful looking website and landing pages. How do people find your site?
You can use paid ads but if your budget is small this can seriously drain your resources in the beginning especially if you have had to splash out for a website, hosting and other tools.
This is where SEO comes in. It is a longer term strategy than ads as it can take months for you to see results but it means that your landing pages will continue to rank and be found in the future.
We have 4 tips that can help with your SEO affiliate marketing efforts.
#1 Research long tail keywords
Affiliate marketing keyword research should be focused on long tail keywords rather than short snappy phrases.
The reason for this is that you can target a much narrower audience. Why is this good? It means you will be more likely to get conversions by having a very clearly defined niche.
Think ‘best acne cures for men in their 30s’ rather than simple ‘acne cures’.
It will take longer to find good keywords but they are seriously worth it in the end.
#2 Optimise your web pages effectively
Now that you have your keywords you need to begin optimising your webpages.
This means putting the fantastic long tail keywords that you have discovered into your content (remember that quality over quantity is paramount here) and optimise the rest of your site. Make sure you have keyword in your ALT tags, meta description and use other on-page SEO efforts so people can find your site easier.
#3 Don’t forget your mobile audience
SEO is evolving all the time and the emphasis these days is ensuring that your landing pages and website is responsive.
It needs to adapt to mobile devices. This can actually give you a slight SEO bump and it also means that your affiliate marketing efforts will be more successful as you can target the mobile audience. Optimising your site for mobile can have a great effect on not only your audience but on the ranking of your website as well.
#4 Off page SEO matters
Finally, the 4th connection between SEO and affiliate marketing is off-site.
Off-site SEO is about building up your social channels (which is great for reputation management), building quality backlinks from other sites that are relevant to your niche as well as using social bookmarking efforts too. This is just as important as optimising your own webpages to improve your search engine ranking.
SEO and affiliate marketing
Starting out in affiliate marketing without practising solid white hat SEO is a big mistake.
Some people focus primarily on paid ads however it can be a real drain on your financial resource and you need to back it up with SEO.
If you want relevant, quality and consistent traffic over a longer period of time then you need to implement a solid SEO strategy. It might take a bit of work in the beginning but it will stand you in good stead for the future.
