We view so many ads online every single day.
In fact, the digital advertising industry is worth close to $200 billion around the globe. There are many different ad forms out there form pop up ads, pop under ads, traditional banner ads and this is only scratching the surface.
We are going to look at native ads in this article.
First we are going to explain to you what a native ad actually is, how a native ad network operates and then we’ll break down the best native ad networks so you can use a platform to start your campaign and get traffic.
What is a native ad network?
A native ad is a bit different that a banner ad or pop up ad.
Native ads are paid advertisements that integrate seamlessly with the platform that they are being viewed on. You will see native ads all the time on your social media profiles, within websites and on the different platforms that you use.
A native ad network is like any other ad network but they specialise in native advertising. They work the same way in putting advertisers and publishers in contact with each but they don’t really focus on banner ads or other types on content.
Best Native Ad Networks
So, you know what a native ad is and how a native ad network operates – what are the best networks to use this year?
#1 MGID
Why are MGID at the top of our list?
Well, they are one of the main pioneers of native advertising and have been in the business for over a decade now. They are very newbie friendly (you can start with as little as $100) and their platform has great functionality. It is very easy to use while they also offer good targeting options such as geo-location, browser, device and language targeting.
If you are looking for somewhere to start your native advertising journey then, in our opinion, MGID is the best place to start.
#2 Revcontent
These guys are a bit newer to the native advertising game.
Revcontent is one of the top growing native advertising networks on the market today and what makes them great is that the vast majority of their traffic comes from Tier 1 countries such as the USA.
They also have varied targeting options. One drawback with this network is that it can be very difficult to get accepted (their rejection percentage for publishers is 98%) and the process can take a few weeks as well. That being said, they are growing and provide a user friendly experience for anyone interested in native ads.
#3 Outbrain
With their main traffic courses coming from Tier 1 countries such as the USA and Germany, Outbrain are a quality native ad network.
Not only do they have good traffic but their system is easy to use and they have a wealth of information about guidelines and native as on their site. One issue with these guys is that you need to have a website with 1m US visits per month. Although this can be negotiable to a certain degree, it rules out a lot of people.
They have good targeting options and lots of information but some people will be put off by the minimum requirements.
#4 Taboola
Our fourth pick is a well-known native advertising network and has many big publishers from across the world on their network.
They have been around for a long time (2007 to be exact) and 50% of their traffic is from Tier 1 countries such as the US, UK and France.
Like Outbrain they have high minimum requirements (500k monthly traffic) and some other features which may put people off.
That being said, Taboola is a recognised name in the industry that allows many affiliates and publishers to make money.
#5 Adcash
Not only have them been around for a while but they have high traffic volumes from many Tier 1 countries. They also allow for many targeting options and have put a lot of money and effort into fraud filters and detection.
They do have very strict content guidelines and the platform and setting up a campaign can be confusing especially if you are new to the game.
#6 RichNative
If you want to get high-quality native traffic RichNative is definitely the source you need.
This format helps to place your ads on the biggest websites in the world and get high ROI and CTR.
Relevant naive advertising is appropriate for any website content and 16 targeting options in RichNative help to find the right place for your ads.
Increase your brand awareness and pay only for the high-quality impressions.
Engage as many users as possible getting high conversions rates.
Top verticals where you can drive your performance with RichNative: gambling, gaming, finance and insurance, nutra, education, tech, automotive.
Using a native advertising network
These 5 picks are the best native ad networks out there at the minute.
Native ads are growing and becoming far more popular due to the fact that they are less intrusive and integrate seamlessly with most platforms.
If you are new to using native ads or want to branch out into a different native ad network then you can choose one of the networks above and start your native ad journey online.
