With its strong economy and high standard of living, the DACH region represents several of the top dating GEOs: Germany, Austria, and Switzerland. These three GEOs often appear on a top 10 list of countries accountable for the most ad spending worldwide. Besides, the World Bank enlisted Germany, Austria, and Switzerland among the top 20 wealthiest countries back in 2019. This ranking was based on the individual gross national income per capita, proving the fact that their economies are booming. When it comes to driving traffic from any region of Europe, DACH traffic is not cheap, but it is hot and perpetually in demand. The cost of DACH traffic can be exceeded only by Nordic countries. Therefore, the DACH region indicates a strong economic potential for affiliate marketers.
Understanding the DACH Region
As each is growing and evolving at its own pace, DACH countries share many similar traits. For instance, European beauty is widely appreciated around the globe, which comes in handy when running niche dating offers. Therefore, monetizing the DACH region can only be a challenge in terms of finding the right approach to ad creatives. Since the purchasing power of the DACH audience is immense, and their interest in niche dating is strong, the CR can hit the ceiling in a matter of seconds.
While good old Germany significantly changed its demographic appearance in recent years due to the influx of migrants, the solvency remained unchanged. The same applies to the tastes and preferences of the Germans. The latter differs only depending on the generation. For instance, swingering and medical fetish still tend to excite the minds of older generation representatives, and, as a result, they willingly pay for registrations on niche dating apps and sites. One of the most popular niches, in this case, is the gay dating. Since the older generation is all about security and stability, their preferences differ dramatically from younger people. However, the German mentality is something that all the residents from the DACH region have in common. They tend to value their time and prefer to save money when it is possible. However, they will buy or pay for anything they consider necessary or high-quality. The German audience that actively makes purchases on the Internet are people aged 35 or older, and a substantial minority of them have active profiles on social networks. Therefore, affiliate marketers need to consider other traffic sources like Google Ads, native teasers and push traffic.
As for the Austrian audience, it is mostly traditional and conservative. Besides, the Austrians are stingy with their money. They do not like buying expensive gifts and carefully assess their purchases for their feasibility and sustainability. However, there is an exception, and as in any other case, it is everything that causes emotional actions. Apart from gambling and betting, dating ads featuring candid, revealing, and explicit pictures can help affiliates to flip the audience and keep conversions coming.
The Switzerland audience has a lot in common with Austrian and German. Moreover, most of it, as befits advanced Europeans, knows and can communicate in English. But when it comes to ad creatives, native language works like a charm because it increases the likelihood of trust and a much-desired result for any affiliate – conversions.
Localized User Experience
Most of the DACH users choose German as a preferred language, and in case the dating ad creatives feature a high-quality explicit picture but no translation, it could result in loss of potential users. Among other aspects, it is crucial to obtain a localized domain, offer acceptable payment options, and secure the translation of all the ad creatives, pre-landers, or websites. In a nutshell, the German language is a huge asset when it comes to running dating ad campaigns on DACH GEOs. The lack of knowledge or incorrect translation to German can cost affiliate marketers countless leads and potential subscriptions.
The DACH region offers the top converting GEOs for monetizing mainstream or niche dating offers. A high income of local residents, a mature audience, a large amount of traffic, a wide variety of dating offers, and high payouts guarantee profits and success to affiliates. As with any other verticals or GEOs, we recommend examining and testing new traffic sources to achieve the desired results. Stay up to date with the latest trends in the dating vertical, and do not let the opportunity to monetize the DACH traffic with dating offers slip!