Anyone familiar with pop ads will probably have heard of Propeller Ads before, but those new to the world of online marketing may still be considering whether the platform is worth exploring or not.
Although Propeller Ads is a platform that deals exclusively with pop ads, it remains one of the most popular advertising platforms available online.
As well as being synonymous with pop ads, Propeller Ads has also introduced a series of other ad types, such as native banners and push notifications.
The push notifications feature allows updates to be posted to those who have subscribed easily.
When it comes to setting up a campaign on Propeller Ads, nothing could be easier.
Propellers Offers CPM and SmartCPA for Advertisers
Those looking to promote a campaign have two options to choose from, CPM and SmartCPA.
The first option allows for a conventional campaign to run, in that placement will be charged by the number of visitors, but SmartCPA works differently.
Rather than keep the ad placement the same, the use of SmartCPA will ensure that the campaign is optimised for success.
The drawback of this is that it should only be used in relation to a product or service that already converts well.
This is because if a campaign performs well, then users will only need to worry about completed conversions.
However, should the campaign not be a success, then those running the campaign will need to pay for the impressions generated.
This is done by way of a testing system that allows the advertiser to make use of an algorithm that can create an optimised-CPA campaign.
As there are other elements that need to be considered when running these types of campaigns, they can become expensive if the right research isn’t being carried out.
Propeller Ads Has a Wide Selection of Variables
The platform itself is easy enough to use and offer a series of options that ensure that the right type of audience is being targeted.
As well as being able to focus on operating systems, advertisers can also explore connection types as well as different countries.
Of course, those targeting different countries need to ensure that any landing page or content is relevant to those reading it, otherwise, conversions will be unlikely.
One drawback is that sometimes there can be too many options, and these will very rarely fit into any marketing campaign.
For example, there are options to target Amazon Kindle and Sony PlayStation users, but there is no option to target a specific Android device, such as a Samsung handset.
Although a bit odd, it doesn’t take away from just how much choice there is.
How Much Can Publishers Make with Propeller Ads
There can be varying factors as to how much money is earned with propeller ads, but it’s generally 80% profit on all the ads being displayed on a website or blog.
In some instances, the ad may take the form of a CPA (Cost Per Action) whereas other instances could mean that a fixed amount is paid for every 1000 impressions.
There is also an additional term referred to as eCPM which offers publishers a snapshot of their average income based on 1000 views, regardless of the ad type used.