Getting the right affiliate offers to your audience is paramount to making money.
The problem with this is that it can be difficult and time-consuming especially if you are targeting people from across the world. Normally this requires several landing pages and different links. Not every affiliate offer will be available to everyone – it depends on their location or even what device they are using.
This is where a smart link comes in.
We are going to look at smart links, how they work and why affiliates should consider using them in their marketing efforts.
What is smart link?
OK, you know what an affiliate link is? A single link that directs someone to an affiliate offer when they click on it? Great.
A smart link is a single link too. So, how is it different? Well, with a general affiliate link everyone gets sent to the same offer. The link only goes to one location. A smart link is much, well, smarter.
When someone clicks on a smart link it directs them to the offer that they are most likely to convert to and this is based on a range of factors. This could be where they are located, the device that they use or even the mobile network they are on.
Why do affiliates use smart link?
This algorithm allows affiliates to effectively make use of all the traffic that is directed to their landing pages.
In fact, a smart link can act as a safety net for capped offers. Say that your affiliate offer is only for the first 100 people – you can create a conversion cap with your smart link to limit this per day, week, month or whatever you need.
Perhaps the biggest reason affiliates use a smart link account is that it is far less time-consuming that creating 10 different landing pages and offer links when you can do all of this through one link.
Does it have any drawbacks?
If you have come here wondering ‘what is smart link?’ then you now know what it is however do they have any downsides?
For one, offer pay outs aren’t fixed like they are on static links. They can vary widely between geo-locations as different offers are shown to different traffic.
Also, the way the algorithm works means that some traffic will be sent to offers that aren’t performing well to test them out. This is done so that less successful offers are tested to see if they will become profitable.
Using smart link for success
Having a smart link account and using smart links for your affiliate offers can bring great rewards.
Using smart link can save you money, a lot of time and also point your audience to offers that are relevant to them based on a wide range of factors including device used, the network and also geo-location.
There are some drawbacks however smart links are being used more and more by affiliates to present relevant offers to traffic and increase conversions as a result.
Learn more about the SmartLink in action at ProfitSocial.com!
