When searching for success online, there can be a lot of information to read through. Some information can be more relevant than others, but in short, a business needs to connect with the right type of audience to find success.
As such, there can be a few steps that need to be taken, and a media buying campaign is a common method of finding traction, although it can be carried out in different ways depending on the nature of the business.
Some businesses may be looking to increase traffic, whereas others will be looking to increase their bottom line.
Regardless of the endeavour, the use of a media buying campaign can offer several benefits if implemented in the right way.
Audience buying is essentially the purchasing of advertising that’s tailored for your business.
There are several ways of obtaining traffic online, and media buying can ensure that your advertising efforts are being constructed in the right way.
Simply advertising anywhere may gain so momentum initially, but more often then not, businesses will be left with nothing but a large bounce rate.
This leads to targeting a campaign to reach the right kind of people.
When looking for platforms to advertise on, there will be a series of options available.
Some offer more detail than others, but they should offer basic targeting parameters such as the country, operating system and browser.
These features may seem shallow, and often, those looking to get the best from media buying will need to look at a few platforms to ascertain what suits them best.
Using a platform that is more complicated may mean that some campaigns take longer to launch but will be more beneficial because of how tailored the campaign is.
As advised, there are several platforms to choose from when creating a targeted media campaign, and as there are different types of target audiences, research is key.
WigetMedia is one of the many affiliate platforms available in relation to campaign targeting.
As well as offering business many advertising avenues, there are also options for app developers and webmasters the opportunity to monetise their platforms, meaning that there are always many variables for advertisers.
Some of the variables on offer from WigetMedia include but are not limited to the following:
However, an advanced marketing campaign will need to be adjusted in accordance with your campaign. To demonstrate this, we just need to look at the following examples.
If a business is offering iPhone accessories, it may notice that Windows and Android offer the most traffic. However, a lot of this traffic may not be suitable for what the business is looking to sell.
As such, it may be more cost-effective to only to invest in iOS traffic.
Then there’s the country to consider. Although you may be able to ship a product worldwide, it may not be cost-effective to do so.
Advanced targeting not only ensures that you’re promoting services or products to the right people but also the right demographic.
As well as tailoring a targeted marketing campaign for the right users and location, those advertising their service can often choose when the ads should run.
Ads can obtain different interactions depending on what the times the campaign is carried out. Evidently, it makes sense to launch a campaign during a period when people with the right interests are online.
For the most part, when creating a targeted marketing campaign, the platform you use should allow for keyword research. Of course, it the more popular keywords apply to your business, then they should be used.
However, in some instances, it could be more beneficial to concentrate on more unique search terms that are catered to your industry.
Sure, the hits may be lower in comparison to the more popular keywords, but the potential for conversion is greater, making them more beneficial in the long run.
Although there can be a lot of information to go through, once a business has found momentum with campaign targeting, the sky really is the limit.
The fact that there are many platforms available that look to connect customers with the right kind of businesses means that even the most unique businesses can gain attention online, but it’s vital that the right information is used.
If the business finds that the creation of a targeted marketing campaign is too much, then it may be more beneficial to outsource the task to a third-party professional.
The use of a targeted marketed campaign is a much different solution to that of SEO, so should be used in conjunction rather than instead of.
As well as allowing a business to tailor the right kind of targeted campaign in the first instance, it also generates information that can be used for future marketing endeavours.
Getting started with digital advertising can feel incredibly overwhelming.
If you are just beginning your journey then you probably feel very confused. Many new people to the industry see things such as CPI, CPA, CPC and a lot of other jargon. What do they mean?
How are they used?
Luckily for you, we are going to explain some of these terms to you.
The online advertising industry is massive and on average a business makes $2 for every $1 they spend on ads.
This presents a big opportunity for companies and individual affiliates to make money online. With the rise of easy to use ad networks it is obvious to see why so many people are investing in online ads to boost the clicks on their offers and ultimately their sales.
What we are going to do today is explain what CPI and CPA means and if one is better to use than the other.
CPI stands for cost per install and is an advertising model that is used to help promote free apps.
So, when someone clicks on a link and installs an app then it results in a pay-out. Does this sound strange? Why would someone pay-out in the event that someone installs a free app?
A lot of the time, CPI deals are used when starting a new campaign for example when an app is released. When a new app is launched then you want as many people to download it as possible to create a buzz and get people talking about it.
Let’s say as well that this app has in-app purchases which most apps do. When people download an app only a small percentage will actually use it beyond the first time they open it. An even smaller percentage will use it on a regular basis and only a fraction of those people will make an in-app purchase so getting as many people as possible to download it initially increases the chances of a higher number of people making a purchase down the line.
This is one of the main reasons why CPI exists.
You have probably heard of CPA as well so it is useful to show the differences between the two models. What does CPA stand for in marketing?
CPA stands for cost per action. At a basic level it sounds like it is very similar if not the same to CPI.
After all, with CPI the advertiser is paying out whenever the person completes an ‘action’, in this case they install an app. So, what’s the difference?
CPI is a more specific version of CPA as it relates to an exact action (an install) whereas CPA is perhaps more general in that it corresponds to any action whether this is an install, sign up, purchases or a download. Cost per action has a more funnel approach in that many CPA offers related to subscriptions that bring in longer-term and more consistent income.
Now that you are better informed as to what cost per install and cost per action is and how they both work, what is the better model to use?
With most things when it comes to marketing and advertising – it depends!
One thing that we should make you aware of is that the LTV or Lifetime Value will usually be higher with CPA models. What is LTV? Well, it is the amount of money that you will earn out of that user. CPI is very much focused on the initial install and as we said above, a small percentage will only go on to use the app and an even smaller percentage will make an in-app purchase. This percentage that makes an in-app purchase might only do that one time.
With CPA there is more potential for continued payments over a longer period of time as many CPA offers are focused on subscription services.
If you want to create buzz for an app and get initial installs then CPI is by far the better model. If you have a subscription service or an offer that is based around continual income then CPA will be the better fit.
Cost per install is a very popular method of getting people to download apps.
It offers a good balance for both advertisers and publishers and it also offers a simpler and more straightforward purchasing method.
Many people use CPI to market their apps and incentivise people to install them. CPI traffic isn’t as high quality as other models and is more open to fraud however the use of CPI in affiliate marketing is widespread and won’t be going away anytime soon.
The post What is the Difference Between CPI and CPA Offers? appeared first on Profitsocial.
We view so many ads online every single day.
In fact, the digital advertising industry is worth close to $200 billion around the globe. There are many different ad forms out there form pop up ads, pop under ads, traditional banner ads and this is only scratching the surface.
We are going to look at native ads in this article.
First we are going to explain to you what a native ad actually is, how a native ad network operates and then we’ll break down the best native ad networks so you can use a platform to start your campaign and get traffic.
A native ad is a bit different that a banner ad or pop up ad.
Native ads are paid advertisements that integrate seamlessly with the platform that they are being viewed on. You will see native ads all the time on your social media profiles, within websites and on the different platforms that you use.
A native ad network is like any other ad network but they specialise in native advertising. They work the same way in putting advertisers and publishers in contact with each but they don’t really focus on banner ads or other types on content.
So, you know what a native ad is and how a native ad network operates – what are the best networks to use this year?
Why are MGID at the top of our list?
Well, they are one of the main pioneers of native advertising and have been in the business for over a decade now. They are very newbie friendly (you can start with as little as $100) and their platform has great functionality. It is very easy to use while they also offer good targeting options such as geo-location, browser, device and language targeting.
If you are looking for somewhere to start your native advertising journey then, in our opinion, MGID is the best place to start.
These guys are a bit newer to the native advertising game.
Revcontent is one of the top growing native advertising networks on the market today and what makes them great is that the vast majority of their traffic comes from Tier 1 countries such as the USA.
They also have varied targeting options. One drawback with this network is that it can be very difficult to get accepted (their rejection percentage for publishers is 98%) and the process can take a few weeks as well. That being said, they are growing and provide a user friendly experience for anyone interested in native ads.
With their main traffic courses coming from Tier 1 countries such as the USA and Germany, Outbrain are a quality native ad network.
Not only do they have good traffic but their system is easy to use and they have a wealth of information about guidelines and native as on their site. One issue with these guys is that you need to have a website with 1m US visits per month. Although this can be negotiable to a certain degree, it rules out a lot of people.
They have good targeting options and lots of information but some people will be put off by the minimum requirements.
Our fourth pick is a well-known native advertising network and has many big publishers from across the world on their network.
They have been around for a long time (2007 to be exact) and 50% of their traffic is from Tier 1 countries such as the US, UK and France.
Like Outbrain they have high minimum requirements (500k monthly traffic) and some other features which may put people off.
That being said, Taboola is a recognised name in the industry that allows many affiliates and publishers to make money.
Adcash is our final pick on this list.
Not only have them been around for a while but they have high traffic volumes from many Tier 1 countries. They also allow for many targeting options and have put a lot of money and effort into fraud filters and detection.
They do have very strict content guidelines and the platform and setting up a campaign can be confusing especially if you are new to the game.
These 5 picks are the best native ad networks out there at the minute.
Native ads are growing and becoming far more popular due to the fact that they are less intrusive and integrate seamlessly with most platforms.
If you are new to using native ads or want to branch out into a different native ad network then you can choose one of the networks above and start your native ad journey online.
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